Starbucks has announced that Odessey, its first Web3 community-based mission, will launch on December 8, 2022. The data was despatched out through electronic mail to a handful of group members who utilized for it earlier this 12 months.
In response to the e-mail, the Web3 loyalty program, which was first announced in September 2022, will give a restricted variety of waitlist members a chance to “take part in entertaining, interactive actions to earn collectible Journey Stamps and Odyssey factors.”
These stamps and factors will grant house owners entry to distinctive experiences that the Starbucks workforce has designed. Moreover, the Starbucks workforce defined that recipients of the mail have three days to register for the Starbucks Odyssey Beta.
And for many who didn’t get the mail or who won’t get a ultimate invitation on December 8, 2022, there are plans to ask extra members to be a part of the expertise. Additionally, this expertise can be restricted to these within the US.
Web2 firms in Web3
The recognition of Web3 and the utilities comparable to NFTs is gaining the eye of Web2 beverage firms. Coca-Cola launched its first NFT mission in 2021 in honor of Worldwide Friendship Day, celebrated the anniversary in 2022, released 136 NFTs for the LGBTQIA+ group in June 2022, and collaborated with crypto.com to launch a FIFA-related NFT mission for Qatar 2022.
Pepsi is one other beverage firm that began its Web3 journey when it launched the “Pepsi Mic Drop” Assortment in December 2021. Then in November 2022, the Pepsi workforce released its first-ever non-fungible tokens (NFTs) assortment for the Indian group. It was achieved in partnership with Timea Balo, an illustrator, and on the Polygon community like Coca-Cola and Starbucks.
Budweiser, Bacardĺ, Fountain Hard Seltzer, and Robert Mondavi Winery, in partnership with Bernardaud, have all created NFTs as a reference to the Web3 group.
